| 08 November 2006
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Research Establishes 4 Seconds as New Threshold
A recent study by Akamai and JupiterResearch
(see the complete
Press Release)
has shown that four seconds (4,000 msec) is "...the maximum
length of time an average shopper will wait for a Web
page to load before potentially abandoning a retail site."
The results were based on a survey of 1,058 online shoppers
surveyed in the first half of 2006.
Additional results showed that one third of shoppers with
a bad experience abandoned the site entirely, and 75 percent
were likely NOT to shop on that site again.
While poor website performance has always [previously]
been a worry, these results appear to be pretty conclusive.
Webmasters probably need to take note!
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