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eValid -- Single Page Benchmark Comparisons
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Summary
These eValid one-page benchmarks capture very accurate timing data that reflects actual user experience in first-download (empty cache download) of each domain's "top page." This is the page at which most users arrive when going to the website. eValid data show accurate "last mile" timings that differ remarkably from what is measured & reported by Keynote or Gomez.

Keynote Comparisons
The Keynote websites presents, within each major category, just one set of detailed timings. Here are the comparative results from the current "top six" sites arranged in order of increasing web page download time. On average, the eValid figures suggest that the Keynote values underestimate actual download times by a factor of around 8.6 to 1.

»»Conclusion: The Keynote benchmark data do not appear to represent "last mile" measurements.

WebSite Analyzed Keynote DataeValid Data
4-Week
Average
1st
Week
2nd
Week
3rd
Week
4th
Week
Google0.41 sec 1.451 sec 1.621 sec 1.970 sec1.211 sec1.003 sec
FedEx0.53 sec 6.466 sec 6.377 sec 7.914 sec 6.045 sec 5.528. sec
Yahoo0.57 sec 8.178 sec 5.796 sec 12.451 sec 7.807 sec 6.655. sec
Hewlett-Packard0.63 sec 4.942 sec 5.666 sec 6.171 sec 4.333 sec 3.597 sec
Symantec0.66 sec 4.442 sec 4.502 sec 4.878 sec 5.002 sec 3.387 sec
Sprint0.70 sec4.894 sec 5.071 sec 5.028 sec 5.588 sec 3.890 sec

Gomez Comparisons
The Gomez download time numbers for six selected websites were interpolated from the Gomez charts (they do not give precise values). On average the eValid measurements for top-page download are about 2.6 times longer than what Gomez reports.

»»Conclusion: The Gomez benchmark data do not fairly represent "last mile" measurements.

WebSite Analyzed Gomez DataeValid Data
4-Week
Average
1st
Week
2nd
Week
3rd
Week
4th
Week
America West1.7 sec 14.01 sec11.6 sec13.61 sec13.49 sec 16.79 sec
BizRate 1.9 sec 4.25 sec4.27 sec4.16 sec4.33 sec4.24 sec
Fidelity 2.1 sec 4.39 sec4.70 sec3.77 sec4.28 sec4.80sec
TD Waterhouse2.3 sec 3.93 sec3.94 sec4.35 sec3.34 sec4.07 sec
NorthWest Airlines 4.1 sec 10.25 sec 8.43 sec 13.74 sec 10.02 sec 10.25 sec
MSN Shop 4.5 sec 7.47 sec11.70 sec6.98 sec5.42 sec5.76 sec

Possible Conclusions From This Data
The eValid numbers show the kind of variation we would expect, but the average of four weeks' data is an average of 10 * 4 = 40 measurements so these data are very accurate. Given that the timings were done with the most accurate web measurement possible -- from within the timer-instrumented eValid browser -- it is clear that the other values are measured either:

Our analysis of all of the data reflects this same pattern, for some 113 Gomez G1 websites and all 40 of the Keynote KB40 websites.

Laboratory Setup
All of the benchmarks were created by using an eValid playback script. The environment settings for eValid were as follows.

Caveats
Websites and benchmarks change all the time and the data on which these experiments were based may be "out of date" by the time you read this page.